PENGARUH CITY BRANDING DAN BRAND AWARENESS TERHADAP KEPUTUSAN BERKUNJUNG KE AJIBATA KABUPATEN TOBA SAMOSIR

Penulis : BEJO MULYADI


Abstrak

P?n?liti?n ini untuk memberitahukan : P?ng?ruh city br?nding d?n Brand Awarenes  keputusan berkunjung ke ke Kecamatan Ajibata Kabupaten Toba Samosir; P?ng?ruh city br?nding Terhadap keputusan Berkunjung Ke Ajibata Kabupaten Toba Samosir  t?rh?d?p min?t b?rkunjung k?mb?li k? Ajibata. J?nis p?n?liti?n ini m?nggun?k?n deskriptif kuantitatif, d?t? dip?rol?h melalui  p?ny?b?r?n ku?sion?r sebanyak 100  wis?t?w?n dom?stik.  p?n?liti?n m?nunjukk?n b?hw? v?ri?b?l city br?nding dan Awarenes d?n keputusan berkunjung  b?rp?ng?ruh s?c?r? l?ngsung t?rh?d?p min?t b?rkunjung k?mb?li d?n b?rp?ng?ruh s?c?r? tid?k l?ngsung t?rh?d?p min?t b?rkunjung k?mb?li m?l?lui k?putus?n b?rkunjung. B?rd?s?rk?n h?sil p?n?liti?n, s?b?ikny? P?m?rint?h K?bup?t?n Toba Samosir  beserta  p?l?ku us?h? p?riwis?t?  m?ningk?tk?n promosi s?mu? j?nis d?y? t?rik wis?t? yang ada di Ajibata dan di Kabupaten Toba Samosir. S?l?njutny?, m?ngoptim?lk?n beraneka macam jenis  d?y? t?rik objek wis?t? m?l?lui b?k?rj? s?m? d?ng?n stakehorder  p?riwis?t? d?n m?mbu?t inov?si branding  p?riwis?t?. Penelitian ini hanya  pada variabel city branding, keputusan berkunjung

 

Abstract (other language)

This research to inform : The city was building and Brand Awarenes had a decision to visit the Ajibata District, Toba Samosir Regency; The city was afflicted with a decision to visit Ajibata, Toba Samosir Regency, which was visited by Ajibata. This number of people is descriptive quantitative, but it is managed through several housing facilities, which are 100 domestic workers. while showing that cities are in the city and Awarenes and the decision to visit all over, while visiting again and getting worse, all of the time, when I visited, I ended up visiting again. In the past, as in the future Thanks to Toba Samosir and my daughter in the past, the promotion was a business for the tourists in Ajibata and in Toba Samosir Regency. Moreover, while a wide variety of different types of objects are actually in the same place as stake-holders, the innovation is in branding time. This research is only on city branding variables, visiting decisions

Keyword :

city building, brand awareness, visiting

URL :

http://repository.poltekparmedan.ac.id/?type=detail&id=500


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