IMPLEMENTASI SADAR WISATA DALAM MENDUKUNG KEPARIWISATAAN DI KECAMATAN AJIBATA KABUPATEN TOBA SAMOSIR

Penulis : MUHAMMAD YUNUS


Abstrak

Sadar wisata merupakan suatu konsep dalam dunia kepariwisataan yang menggambarkan tentang dukungan dan partisipasi masyarakat di sekitar wilayah pariwisata untuk mewujudkan suasana yang kondusif yang tidak terlepas dari konsep Sapta Pesona yaitu aman, tertib, bersih, sejuk, indah, ramah tamah, dan kenangan. Sadar wisata dapat dikatakan sebagai unsur fundamental bagi perkembangan industri kepariwisataan. Keberadaan  suatu objek wisata sangat menjadi manfaat yang besar bagi masyarakat sekitar. Banyak masyarakat sekitar yang ikut serta mengelola tempat wisata ini karena menawarkan lapangan pekerjaan dan penghasilan yang mencukupi. Akan tetapi, tentu perlu ada edukasi tentang konsep sadar wisata agar pengelolaan tempat wisata berjalan secara optimal dan maksimal. Sebanyak 50 % responden menyatakan tidak mengetahui konsep sadar wisata dan sebanyak 50 % responden menyatakan tidak mengetahui tentang konsep sapta pesona. Melalui sebaran angket, diperoleh data bahwa sebanyak 100 % responden menyatakan bahwa konsep sadar wisata dan sapta pesona perlu untuk diterapkan kepada wisatawan yang berkunjung ke objek wisata yang ada di Kecamatan Ajibata. Hal ini dikarenakan oleh 34 % responden  yang menyatakan bahwa wisatawan yang berkunjung ke Kecamatan Ajibata belum merasa puas terhadap pelayanan yang diberikan masyarakat sebagai pengelola daerah wisata tersebut, dan 66 % responden menyatakan masih perlu adanya pembenahan dalam pengelolaan daerah wisata. Sebanyak 53.33 % responden menyatakan bahwa cara yang paling efektif untuk memperoleh pengetahuan/edukasi adalah dengan mengikuti workshop/training/pelatihan, dan Pemerintah Daerah beserta Pemangku Kebijakan Kepariwisataan dianggap perlu melaksanakan kegiatan tersebut

 

Abstract (other language)

Aware of tourism is a concept in the world of tourism which describes the support and participation of people around the tourism area to create a conducive atmosphere that can not be separated from the concept of Sapta Pesona that is safe, orderly, clean, cool, beautiful, hospitality, and memories. Tourism awareness can be said to be a fundamental element for the development of the tourism industry. The existence of a tourist attraction is a great benefit for the surrounding community. The existence of a tourist attraction is a great benefit for the surrounding community. Many surrounding communities participate in managing this tourist spot because they offer sufficient employment and income. However, of course there needs to be education about the concept of tourism awareness so that the management of tourist attractions runs optimally and optimally. As many as 50% of respondents stated that they did not know the concept of tourism awareness and as many as 50% of respondents stated that they did not know about the concept of Sapta Charms. Through the distribution of questionnaires, it was obtained data that as many as 100% of respondents stated that the concept of tourism awareness and charm of charm needed to be applied to tourists visiting tourist attractions in Ajibata District. This is because 34% of respondents stated that tourists visiting Ajibata Subdistrict were not satisfied with the services provided by the community as managers of the tourist area, and 66% of respondents stated that there was still need for improvement in the management of tourist areas. As many as 53.33% of respondents stated that the most effective way to obtain knowledge / education was by attending workshops / training / training, and the Regional Government and Tourism Policy Stakeholders were deemed necessary to carry out these activities

Keyword :

sadar, wisata, sapta, pesona, Kecamatan Ajibata

URL :

http://repository.poltekparmedan.ac.id/?type=detail&id=497


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